Zoominfo vs Hunter.io: Best Sales Tools Compared 2024

ZoomInfo offers a comprehensive set of data points to enrich lead profiles, going beyond standard contact information. In addition to basic details like email addresses and phone numbers, ZoomInfo provides valuable insights to help sales teams prioritize and engage with the most promising prospects.

• Buyer Intent Data: ZoomInfo leverages data from various sources to surface buyer intent signals, indicating which leads are more likely to be in-market for a product or service. This allows sales reps to focus their efforts on the most receptive prospects.
• LinkedIn Data: By integrating with LinkedIn, ZoomInfo enriches lead profiles with additional professional data points, such as job titles, work history, and education. This provides a more complete picture of each prospect.
• Actionable Analytics: ZoomInfo's intelligent recommendations engine analyzes lead data to suggest the best person to engage with at a target account. This helps sales teams optimize their outreach efforts.
• Funding and Financial Data: For B2B sales, ZoomInfo provides valuable company data like funding rounds, revenue estimates, and financial health indicators. This empowers reps to tailor their messaging and prioritize high-value accounts.

Hunter.io provides a range of data points to enrich lead profiles, going beyond standard information like email addresses and phone numbers. The platform stands out by offering unique insights that can help identify high-potential prospects.

• Fundings and acquisitions data: Hunter.io provides information on a company's funding rounds and acquisitions, which can be a strong indicator of growth and potential for sales opportunities.
• Job openings data: The platform also offers data on a company's current job openings, allowing sales teams to identify businesses that are actively expanding and may have specific needs that their product or service can address.

By leveraging these unique data points, sales professionals can gain a more comprehensive understanding of their leads and tailor their outreach accordingly. The fundings and job openings insights can help prioritize prospects based on their growth trajectory and current needs, enabling more targeted and effective sales efforts.

While Zoominfo does not have direct integrations with CRMs, it does offer integrations with leading cloud providers AWS and Google Cloud. This allows users to ingest Zoominfo data into their cloud environments and combine it with their existing first- and third-party data for a comprehensive view of their customers and prospects.

Key points about Zoominfo's enrichment integrations:

• API-based integration: Zoominfo's API enables integration with any CRM system, providing flexibility for users to enrich their existing data.
• Cloud provider partnerships: Integrations with AWS, Google Cloud, Snowflake, and Databricks allow users to manage their enriched data directly in their preferred cloud environment.
• Combine data sources: By integrating Zoominfo data with existing data in the cloud, users can gain a more comprehensive understanding of their customers and prospects.

While the lack of direct CRM integrations may require additional setup compared to other enrichment providers, Zoominfo's API and cloud partnerships still enable effective data enrichment workflows. The ability to manage enriched data directly in the user's cloud environment can streamline data management processes.

Hunter.io makes it easy to connect the enriched lead data to your existing CRM and emailing tools. The direct integrations allow for automatic syncing of leads saved in Hunter.io to the connected platforms.

Key integration features:

• CRM integrations: Sync leads to HubSpot, Pipedrive, Salesforce, and Zoho CRM
• Emailing integrations: Connect with Gmail and Outlook for seamless outreach
• Simple setup: Connecting an integration is a straightforward process

ZoomInfo takes data quality and accuracy seriously, employing a sophisticated data collection and curation process called FuZion. This system ensures that the business information in their database is accurate, actionable, and compliant with data privacy regulations.

• Broad data sourcing: ZoomInfo gathers and organizes business information and buying signals from multiple sources across the web, including advanced technologies, niche third-party providers, community contributors, and a dedicated research team.
• Continuous updates: The data in ZoomInfo's platform is regularly updated to maintain its accuracy and relevance. As new information is detected, records are updated and new records are added to the database.
• Data curation: Every data point that enters ZoomInfo's database goes through the FuZion data collection system, which employs advanced algorithms and human verification to ensure data accuracy and compliance with privacy standards.

Hunter.io maintains a comprehensive and up-to-date database of contact information by continuously crawling the web. This ensures that users have access to accurate and reliable data for their outreach efforts.

• Extensive web crawling: Hunter.io visits millions of web pages every day to find contact information for businesses of all types and sizes.
• Massive data sources: The platform sources data from over 76M websites, providing a wide breadth of information.
• Regularly updated: The web crawling process runs constantly, ensuring that the database is always current and relevant.
• Verified email addresses: Hunter.io has indexed over 107M professional email addresses, all of which are verified for accuracy.

By syncing with the entire web, Hunter.io provides users with a powerful tool for finding the right contacts and fueling their email outreach campaigns. The platform's commitment to data quality and freshness sets it apart as a reliable source of contact information.

Zoominfo's prospecting capabilities allow users to easily search and enrich their existing database with accurate, up-to-date information on companies and contacts. With a comprehensive set of APIs, users can efficiently build targeted lists of leads for their outreach campaigns.

Key features of Zoominfo's prospecting tools:

• Search and Enrich: Query the entire Zoominfo database to find relevant companies and contacts, enriching existing data with complete and accurate information from Zoominfo.
• Standard APIs: Access data through a set of standard APIs for easy integration with existing systems and workflows.
• Identify and Personalize: Learn about website visitors to power personalization and better understand conversion metrics to optimize targeting of unconverted traffic.
• Data Export: Export enriched data using the provided API to seamlessly incorporate it into other tools and platforms.

Hunter.io's prospecting feature provides a powerful way to build targeted lists of leads for outreach campaigns. The intuitive interface allows you to filter contacts and companies based on a variety of criteria, ensuring that your outreach efforts are focused on the most relevant prospects.

• Advanced filtering options: Filter leads by department, seniority level, and other key attributes to create highly targeted lists.
• Multiple list creation: Build and manage multiple lead lists within the Hunter.io platform for different campaigns or segments.
• Data export and integration: Easily export lead data or integrate with your CRM using Hunter.io's API for seamless workflow.

Zoominfo provides three different pricing plans catered to Sales, Marketing, and Talent teams, each with its own set of features. However, specific pricing details are not publicly available on their website. To get a quote, you need to contact their sales team.

Key pricing aspects:

• Contact sales for pricing: Pricing is not transparently listed on the website. You must reach out to the Zoominfo sales team to get a customized quote based on your specific needs.
• Free trial available: Zoominfo does offer a free trial, allowing potential customers to test out the platform before committing to a paid plan.
• Feature differences in plans: The three plans (Sales, Marketing, Talent) each offer different feature sets. For example, the Sales plan includes accurate contact data, while the Talent plan offers candidate search capabilities.

Hunter.io provides a range of pricing options to suit different needs and budgets, with monthly and yearly billing available. The platform offers a free plan for users to get started, as well as paid plans that unlock additional features and higher usage limits.

• Free plan: Hunter.io's free plan includes 25 monthly email searches and 50 monthly verifications at no cost.
• Paid plans: Paid plans start at $34/month (or $408/year) for the Starter plan, with higher tiers offering more searches, verifications, and features like CSV exports and SMTP/IMAP accounts.
• Annual discount: Users can save 30% by choosing annual billing instead of monthly payments.
• Usage-based pricing: In addition to the monthly credits included in each plan, Hunter.io charges overage fees for additional searches and verifications on a per-credit basis.
• Unlimited seats: All plans come with unlimited seats, allowing teams to easily upgrade or downgrade as needed.