Waalaxy vs Salesforge 2024: Best Cold Outreach Tools

Waalaxy's sequence feature allows users to automate their multi-channel prospecting efforts on LinkedIn and email. With a library of pre-filled templates, users can quickly set up campaigns to connect with leads, send invitations, and follow up via email, streamlining the lead generation process.

Key features of Waalaxy's sequences:

• Multi-channel campaigns: Automate outreach on both LinkedIn and email
• Pre-filled templates: Quickly set up campaigns using a variety of templates
• LinkedIn focused: Designed primarily for automating LinkedIn tasks like sending connection requests and messages
• Email integration: Includes email finder and email sending capabilities to complement LinkedIn outreach

👍 "Effectively learn and apply LinkedIn automation using Waalaxy" - r/Waalaxy

Salesforge is an AI-driven sales engagement platform that empowers users to create and manage personalized email campaigns at scale. With its intuitive sequence builder, users can craft tailored outreach sequences to engage prospects and drive conversions effectively.

Key features of Salesforge's sequence builder:

• AI-powered personalization: Leverage AI to generate highly personalized emails that resonate with each prospect.
• Multi-language support: Send localized emails in multiple languages to engage a global audience.
• Advanced email validation: Ensure high deliverability and low bounce rates with built-in email validation.
• Centralized mailbox management: Manage multiple mailboxes from a single interface for streamlined outreach.
• AI email warm-up: Automatically warm up your email accounts to improve deliverability and avoid spam filters.

Waalaxy takes a proactive approach to ensure high deliverability and avoid spam issues when sending campaigns through their platform. By supporting multiple inboxes and employing techniques such as email warming and rate limiting, Waalaxy helps users maintain a positive sender reputation and reach their target audience effectively.

• Credits system: Waalaxy uses a credit-based system, where credits are removed every month and shared across team members. This helps prevent overuse and potential spam flagging.
• Daily quotas: The platform sets daily quotas on actions like LinkedIn invitations and messages to stay within acceptable usage limits and maintain a good standing.
• Profile visits tracking: Waalaxy also tracks profile visits, which can be an indicator of engagement and help users gauge the effectiveness of their outreach efforts.

Salesforge's Sequences feature offers robust email deliverability management to help get emails into prospects' inboxes. The platform supports email warming and validation to improve deliverability rates and avoid spam filters.

• Multiple mailboxes: Salesforge allows connecting and managing multiple mailboxes within the platform. This helps distribute email sending across different accounts to minimize spam risk.
• Email warmup: The email warmup feature gradually increases the volume of emails sent from a new mailbox over time. This establishes a positive sending reputation and improves long-term deliverability.
• Sending limits: Salesforge enforces daily sending limits on each mailbox to prevent exceeding the thresholds set by email providers. Staying within these rate limits reduces the chances of emails being flagged as spam.

Reddit users highlight Salesforge's effective approach to email deliverability:

👍 "I bought a bunch of domains and mailboxes recently via Salesforge and I sequence in the same platform for my clients as an agency." - r/Entrepreneur

Waalaxy provides a user-friendly interface for personalizing emails within sequences, enabling users to create targeted and engaging messages for their leads. By utilizing custom variables, emails can be tailored to include specific details about the recipient, enhancing the chances of a positive response.

Key personalization features:

• Custom variables: Easily insert variables like first name, last name, and company to dynamically populate emails with lead-specific information.
• Intuitive editor: The email editor provides a clear view of the message, with simple controls for adding variables and customizing content.
• Templates: Users can create and save templates with personalization variables to streamline the email creation process for future campaigns.

Salesforge offers robust personalization features to tailor your email campaigns to each lead, helping you create more engaging and effective outreach.

Key personalization features:

• AI-generated emails: Salesforge can generate personalized email content using AI, saving time while still delivering customized messages.
• Custom variables: Easily insert custom variables like {firstName} or {companyName} to automatically populate lead-specific information in your emails.
• Fallback templates: Create fallback email templates to use when AI fails to generate content or when a lead is missing a LinkedIn URL.
• Preview emails: Send test emails to preview how your personalized content will appear to recipients before launching your campaign.

Waalaxy's AI capabilities streamline the process of finding and engaging with leads, making it a powerful tool for sales teams looking to optimize their outreach efforts.

Key features of Waalaxy's AI:

• AI Prospect Finder: Automatically identifies and imports relevant leads based on custom criteria, saving time and effort in lead generation.
• Personalized messaging: Utilizes AI to create targeted, personalized messaging for each lead, increasing the likelihood of engagement.
• Campaign optimization: Leverages AI insights to continually refine and optimize campaign strategies for maximum effectiveness.

Salesforge's AI-powered email generation feature within Sequences allows users to create personalized emails at scale, saving time and effort while maintaining a human touch. By selecting a desired tonality and leveraging custom signals for each lead, the AI can generate unique, tailored email content.

Key aspects of the AI email generation feature:

• Tonality options: Choose from a variety of tones like playful, formal, or urgent to match your brand voice and target audience.
• Fallback template: Set a default template to ensure consistency and quality across all generated emails.
• Preview generation: AI generates previews for the first 5 contacts in a sequence, with the rest generated once the sequence is started.
• Personalization credits: Users start with 10 credits, with new preview generation costing credits while regeneration is free.

This AI-assisted email creation tool helps sales teams efficiently engage leads with personalized, contextually relevant messages, potentially improving response rates and conversion.

Waalaxy's native enrichment feature dynamically integrates data from LinkedIn to provide valuable insights on your leads, helping you make more informed decisions in your outreach campaigns.

• Buyer signals: Waalaxy pulls in relevant data points from LinkedIn, such as job title, company, and location, to give you a better understanding of your prospects and their potential interest in your product or service.
• Dynamic updates: As your leads' LinkedIn profiles change, Waalaxy automatically updates the information in your prospect lists, ensuring you always have the most up-to-date data.
• Personalization: With enriched lead data, you can create more personalized outreach campaigns that resonate with your prospects, increasing the likelihood of engagement and conversion.

Salesforge does not offer native lead enrichment capabilities within its platform. Instead, it relies on integrations with third-party tools to provide additional data and insights about leads and contacts.

Key aspects of Salesforge's approach to lead enrichment:

• No built-in enrichment: Salesforge does not have native features for enriching lead data.
• Third-party integrations: Users must connect Salesforge with external tools like Apollo.io, Findymail, or Builtwith to access enriched data.
• Manual data import: Enriched data from third-party sources must be manually imported into Salesforge.

While Salesforge's lack of native lead enrichment may be a drawback for some users, the platform's ability to integrate with popular data providers offers flexibility in choosing the best enrichment solution for their needs. However, this approach may require additional steps and costs compared to platforms with built-in enrichment capabilities.

Waalaxy's Sequences feature allows users to leverage social automations by sourcing leads directly from LinkedIn. This integration streamlines the process of building targeted prospect lists for outreach campaigns.

Key aspects of Waalaxy's social automation capabilities:

• LinkedIn lead generation: Easily import leads from LinkedIn into Waalaxy for outreach
• CRM integrations: Sync prospect data with popular CRMs like Hubspot, Pipedrive, Salesforce, and Zoho
• Data enrichment: Enhance lead data with additional information from sources like noCRM.io and Google Sheets
• Webhooks: Set up custom integrations using Waalaxy's webhook functionality

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Salesforge's Sequences feature includes social automation capabilities, allowing users to engage with prospects across multiple platforms. The tool can pull contact information from LinkedIn profiles, websites, or a combination of the two, providing flexibility in sourcing data for automated outreach.

• LinkedIn profile: Salesforge can extract contact details from LinkedIn profiles to populate prospect lists for sequences.
• Website: The tool can also gather contact information from websites, expanding the potential pool of prospects.
• LinkedIn + website: Users have the option to combine data from both LinkedIn profiles and websites, creating a more comprehensive list of contacts for their sequences.

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Waalaxy offers a flexible pricing model with a free plan and two paid tiers to cater to different user needs. All prices are displayed in Euros, with options for monthly or annual billing.

• Free plan: The free tier includes basic LinkedIn features, 80 invitations per month, and pre-filled message templates.
• Advanced plan: Priced at €112/month, this plan adds CRM synchronization, auto-imports of prospects, 25 email finder credits, live chat support, and cold emailing automations.
• Business plan: The highest tier costs €160/month and includes all Advanced features plus 500 email finder credits per month.

In addition to the main plans, Waalaxy provides optional add-ons:

• Inbox: A dedicated inbox for an additional monthly fee
• Email finder credits: Extra credits can be purchased as needed

Users can get started with Waalaxy immediately by selecting a plan, without needing to contact a sales representative.

Salesforge offers straightforward pricing with two main plans: Growth at $96/month and Pro at $48/month, billed monthly. Annual billing is available for both plans to get 2 months free. The key differences between the plans are:

• Active Contacts: Growth supports 10,000 vs Pro's 1,000
• Emails/Month: 50,000 for Growth and 5,000 for Pro
• Email Personalization Credits: Growth gets 1,000/month while Pro gets 100/month
• Users: Growth has unlimited users, Pro is limited to 1 user

Both plans include core features like unlimited mailboxes, Primebox, unlimited email warm up, smart inbox rotation, and dynamic IPs. The Growth plan adds some advanced capabilities:

• A/B Testing (Coming Soon)
• ESP Matching (Coming Soon)
• Personal Onboarding
• Advanced Settings
• Priority Support

A 7-day free trial is available for the Growth plan, though it appears to have some limitations compared to the full plan. There is no mention of having to contact sales, so plans seem to be available for self-service purchase and setup.