Rocketreach vs Apollo 2024: Sales Tool Comparison

RocketReach offers a comprehensive set of data points to help sales and marketing teams gain insights into their potential leads. In addition to standard contact information like email and phone number, RocketReach provides unique data points that can give teams a competitive edge.

• Intent Data: RocketReach gathers intent data from multiple sources, including branded content, websites, newsletters, event attendance, and public filings/PR. This data can help teams identify leads that are actively researching solutions and are more likely to convert.
• Technographics: RocketReach provides information on the technologies a company uses, which can be valuable for tailoring marketing messages and sales pitches.
• Hiring Data: By tracking a company's hiring patterns, RocketReach can provide insights into their growth and potential needs for new solutions.
• Business Card Data: RocketReach has a database of business card information that can provide additional contact details and context for leads.

By leveraging these unique data points from various sources, teams can gain a more comprehensive understanding of their leads and tailor their outreach accordingly. RocketReach's intent data, in particular, can help teams prioritize leads that are more likely to convert, improving the efficiency and effectiveness of their sales and marketing efforts.

Apollo offers a wide range of data points for each contact and company, going beyond standard information like email and phone number. The platform stands out for its breadth of coverage, capturing more contacts and companies than many competitors.

Key data points available in Apollo:

• Detailed work history: Apollo provides an extensive overview of a contact's current and past roles, including job titles, companies, and tenure.
• In-depth company information: Users can access a wealth of company data, such as industry, size, location, and revenue.
• Unique company insights: Apollo offers exclusive data points like buying signals, tech stack, and announcement triggers, which can help personalize outreach. However, the level of detail and accuracy may vary.
• Contact information: In addition to email and phone numbers, Apollo provides links to social profiles, allowing for multi-channel engagement.

While Apollo's data coverage is impressive, it focuses more on professional information rather than drawing heavily from social platforms. The unique company insights are a standout feature, but users may need to validate the information for optimal personalization.

RocketReach provides a variety of native integrations with popular CRM, sales engagement, and automation platforms, making it easy to incorporate enriched contact data into existing workflows. The integration setup process is straightforward, allowing users to quickly connect RocketReach with their preferred tools.

Key aspects of RocketReach's enrichment integrations:

• Wide range of supported platforms: RocketReach integrates with major CRMs like Salesforce and HubSpot, as well as sales engagement tools such as Outreach and Salesloft.
• Zapier integration: The Zapier integration enables users to connect RocketReach with over 1,000 apps, providing flexibility for custom integration setups.
• Easy setup process: Connecting RocketReach to other platforms is a simple, user-friendly process that requires minimal technical expertise.

Apollo provides several options for integrating its data enrichment capabilities with other tools in your sales and marketing tech stack. While the number of native, out-of-the-box integrations is limited, the platform offers a robust API for custom integrations.

• CRM integrations: Apollo has native two-way sync with HubSpot and Salesforce, enabling users to enrich and update records in their CRM automatically.
• Outreach platforms: Apollo integrates with Outreach and Salesloft, two popular sales engagement platforms, to streamline prospecting and outreach.
• API access: For tools without a native integration, Apollo provides a well-documented API. This allows developers to build custom integrations to connect Apollo's data to other platforms in their workflow.

While Apollo may not have the broadest range of native integrations, the combination of key CRM and outreach platform connectors and the flexibility of the API means most teams can incorporate Apollo's data into their existing systems without too much difficulty.

Rocketreach prides itself on providing high-quality, accurate data to its users. The platform leverages a variety of data sources to present the most current and complete information possible.

Key aspects of Rocketreach's data quality and accuracy:

• Multiple data sources: Rocketreach gathers data from sources such as branded content, firmographics, technographics, hiring data, websites, newsletters, and event attendance. This diverse range of sources helps ensure comprehensive coverage.
• Continuous updates: With over 85 million profiles refreshed every month, Rocketreach strives to maintain up-to-date information on contacts and companies.
• Verified contact data: Rocketreach uses multiple tests to verify email addresses and phone numbers, indicated by a green icon. This helps users identify the most reliable contact information.
• Extensive coverage: The platform boasts access to data for over 400 million professionals and 20 million companies worldwide.
• High deliverability: Users experience an average deliverability rate of 95% or higher for email addresses obtained through Rocketreach.

By leveraging a wide range of data sources and continuously updating its database, Rocketreach aims to provide users with the most accurate and reliable information for their prospecting needs.

Apollo prides itself on the quality and accuracy of its data, which is critical for effective sales outreach. The platform leverages a vast contributor network of over 1.6M individuals across various job functions to ensure its database remains up-to-date and reliable.

Key aspects of Apollo's data quality:

• Extensive contributor network: Apollo's data is sourced from a network of over 1.6 million contributors across different industries and job roles, ensuring a diverse and comprehensive dataset.
• Regular updates: The platform adds over 73M new companies and 270M new contacts to its database each month, keeping the information fresh and relevant.
• Public data crawling: Apollo also employs public data crawling techniques to gather additional information from various online sources, further enhancing its dataset.
• Third-party data providers: The platform integrates with reputable third-party data providers to supplement its own data collection efforts.
• High engagement rates: Apollo's engagement suite boasts impressive statistics, with 698 emails delivered and only 12 emails bounced, indicating the accuracy of its contact information.

Rocketreach provides a robust set of search filters to help users prospect and build targeted lists of leads. The intuitive interface allows for quick searches based on a variety of criteria, enabling efficient list building for outreach campaigns.

• Comprehensive search options: Filter leads by name, location, occupation, role, department, skills, years of experience, employer, industry, company size, revenue, and more.
• Customizable searches: Save common searches for easy access later. Tailor search parameters to specific needs.
• Multiple contact methods: Choose preferred contact method like email or phone number to ensure reachability.
• Company and personal data: Access both individual and company-level data for holistic prospecting.
• Export functionality: Easily export lead lists and integrate with other tools via Rocketreach's API.

Apollo's prospecting feature offers a user-friendly interface for building targeted lists of leads for outreach campaigns. The platform provides a comprehensive set of tools to streamline the process of identifying, filtering, and engaging with potential customers.

Key features of Apollo's prospecting tool:

• Multiple saved lists: Users can create and manage multiple lists of leads, making it easy to organize and track different campaigns.
• Advanced filtering options: Apollo offers a wide range of filtering criteria, including job titles, company size, location, and more, enabling users to build highly targeted lists.
• Quick actions for outreach: From the prospecting interface, users can directly access email addresses and phone numbers, save contacts, and add leads to sequences for immediate outreach.
• Export functionality: Lists can be easily exported for use in other tools or for sharing with team members.
• Alerts for job changes: Users can set up alerts to be notified when leads change jobs, providing timely opportunities for outreach.

Apollo's prospecting tool combines powerful filtering capabilities with a seamless user experience, allowing sales teams to efficiently build and engage with targeted lists of leads, all within a single platform.

RocketReach offers a straightforward pricing model with three tiers catering to individuals and teams. The plans are billed monthly or annually, with a discount of up to 51% for annual subscriptions. However, there is no free trial available.

• Essentials: The entry-level plan at $80 USD per month, offering 80 lookups per user and basic features like personal and professional emails, person search, and browser extension.
• Pro: The mid-tier plan at $150 USD per month, providing 200 lookups per user and additional features such as mobile and direct phone numbers, company search, Outreach, HubSpot, and Zoho integrations, bulk lookups, and technographics.
• Ultimate: The top-tier plan at $300 USD per month, with 500 lookups per user and advanced features like API access, Salesforce integration, org charts and company trends, and CRM enrichment.

All plans include core functionalities, but higher tiers unlock more lookups and advanced features suitable for larger teams and enterprises. There is no mention of a requirement to contact a sales representative for any of the plans, suggesting a self-service model for purchasing subscriptions.

Apollo provides a range of pricing options to suit different needs and budgets, from a free plan to paid memberships with varying levels of features and credits. The pricing model is based on credits per year, with the cost per user varying depending on the plan selected and whether it is billed annually or monthly.

• Free plan: Apollo offers a free membership with limited features and credits. The free plan includes unlimited email credits (with a 10,000 credit limit per account per month to prevent abuse) and 60 mobile credits per year.
• Paid plans: Basic, Professional, and Organization plans are available, with prices ranging from $49 to $119 per user per month when billed annually. These plans include higher credit limits for email, mobile, and exports, as well as additional features such as advanced reporting, AI-assisted email writing, and custom stages.
• 14-day trial: Basic and Professional plans come with a 14-day trial, limited to 50 lead credits per user, allowing potential customers to test the features before committing to a paid subscription.
• Annual vs. monthly billing: Prices are lower when paid annually compared to monthly billing, providing a cost-saving incentive for long-term commitments.
• Enterprise features: The Organization plan, starting at $119 per user per month (minimum 3 users), includes enterprise-level features such as single sign-on (SSO), advanced security configurations, and advanced API access.