Hunter vs Clearbit: Best Sales Intelligence Tool 2024

Hunter.io offers a comprehensive set of data points for lead enrichment, going beyond standard contact information like email and phone numbers. The platform stands out by providing unique insights that can help identify high-potential leads and inform sales strategies.

• Buyer intent signals: Hunter.io offers data on funding rounds and acquisitions, which can be strong indicators of a company's growth and potential for new purchases. This information helps sales teams prioritize leads that are more likely to convert.
• Job openings: The platform also tracks job openings at target companies, allowing sales professionals to identify organizations with specific needs that their product or service can address. This level of insight enables more targeted and relevant outreach.

By leveraging these unique data points, along with more standard contact information, Hunter.io empowers users to build highly targeted lead lists and tailor their sales approach to each prospect's specific situation. The combination of traditional contact data with buyer intent signals and job opening information sets Hunter.io apart as a powerful tool for sales intelligence and prospecting.

Clearbit's Enrichment feature provides a range of data points to help sales teams better understand and qualify their leads. While the available data is not as extensive as some other platforms, Clearbit focuses on delivering accurate, real-time information from reliable sources like company websites and LinkedIn.

• Basic company information: Clearbit provides essential data points such as company name, legal name, description, industry, and sector. This allows sales reps to quickly grasp the nature of the business they are engaging with.
• Real-time data: One of Clearbit's key differentiators is its commitment to providing the most up-to-date information. By sourcing data directly from company websites and LinkedIn, Clearbit ensures that the enriched data is accurate and relevant.
• Industry classification: Clearbit categorizes companies by industry, sector, and industry group, making it easier for sales teams to segment their leads and tailor their outreach accordingly.

While Clearbit's Enrichment may not offer some of the more advanced data points like buying intent or funding status, its focus on delivering reliable, real-time information makes it a valuable tool for sales teams looking to quickly qualify and prioritize their leads.

Hunter.io provides a seamless way to connect with your favorite CRM and emailing applications, making it easy to synchronize and manage your leads. With just a few clicks, you can integrate Hunter.io with popular tools like HubSpot, Pipedrive, Salesforce, and Zoho CRM.

Key features of Hunter.io's enrichment integrations:

• Easy setup: Connecting Hunter.io to your CRM or emailing tool is a straightforward process that can be completed quickly.
• Automatic synchronization: Once connected, Hunter.io automatically synchronizes the leads you save, ensuring that your CRM always has the most up-to-date information.
• Wide range of integrations: Hunter.io supports a variety of popular CRM platforms, including HubSpot, Pipedrive, Salesforce, and Zoho CRM, as well as emailing tools like Gmail and Outlook.

By integrating Hunter.io with your existing workflow, you can streamline your lead management process and ensure that all your tools are working together seamlessly. This saves time and reduces the risk of manual errors, allowing you to focus on nurturing your leads and closing deals.

Clearbit offers a wide range of integrations, making it easy to connect enriched data with the tools and platforms that sales and marketing teams use every day. By integrating Clearbit with systems of record like Salesforce, HubSpot, Marketo, and Pardot, users can seamlessly sync and update lead, contact, and account data.

• Salesforce integration: Clearbit's native Salesforce integration allows users to enrich and update records directly within Salesforce, ensuring that sales teams have access to the most up-to-date and accurate information.
• HubSpot integration: With Clearbit's HubSpot integration, users can easily manage and sync enriched data between the two platforms, streamlining their sales and marketing workflows.
• Marketo and Pardot integrations: Clearbit also integrates with popular marketing automation platforms like Marketo and Pardot, enabling users to enhance their lead scoring and segmentation efforts with high-quality data.
• Form shortening: Clearbit's integrations also support form shortening, which uses real-time data enrichment to increase form conversion by reducing the number of fields required.

By offering a wide range of integrations with popular CRM, marketing automation, and other platforms, Clearbit makes it easy for users to leverage enriched data across their entire sales and marketing stack, ultimately improving efficiency and driving better results.

Hunter.io is committed to providing high-quality, up-to-date data by continuously crawling the web for new leads and updating existing information. The platform is synchronized with the entire web, ensuring that users have access to the most current and accurate contact information available.

• Extensive web crawling: Hunter.io visits millions of web pages every day to find contact information for businesses of all types. The platform crawls 711K web pages every minute, covering a vast array of websites and industries.
• Diverse data sources: The data in Hunter.io comes from 76M websites, providing a comprehensive database of professional email addresses and contact information.
• Regularly updated index: Hunter.io maintains an index of 107M professional email addresses, which is continuously updated as new information is discovered through web crawling.
• Transparent data freshness: The platform provides transparency about the number of pages crawled over the last 30 days, giving users insight into the freshness and scope of the data available.

Clearbit claims to have highly accurate and fresh data, with a focus on six key data quality metrics: coverage, completeness, timeliness, accuracy, integrity, and relevance. The company strives to provide the most up-to-date information to its users.

• Email deliverability: Clearbit boasts a 94% email deliverability rate, which is a critical factor for B2B sales and marketing teams.
• Data freshness: Clearbit refreshes its data every 30 days, with plans to register 30,000 new companies, move 60,000 companies to new addresses, and provide 122,400 executives with new job titles within that timeframe. This ensures that users have access to the most current information available.
• Industry leader: From day one, Clearbit has strived to have the freshest, most accurate data in B2B. The company has positioned itself as an industry leader in data quality, and its data and solutions now power the world's fastest-growing B2B companies.

Hunter.io's Domain Search feature enables users to quickly find and filter leads from a specific company or website. The intuitive interface allows for efficient prospecting, with options to create targeted lead lists based on criteria like department, job title, or location.

• Comprehensive search filters: Narrow down results by department, job title, or other criteria to find the most relevant leads.
• Bulk domain search: Upload a list of domains to search for leads across multiple companies at once.
• Chrome extension: The Hunter.io Chrome extension allows you to find email addresses directly from any website, saving leads in seconds.
• Export options: Easily export lead data to your CRM or other tools using Hunter.io's integrations or API.

Clearbit Enrichment provides a powerful prospecting tool that enables users to build highly targeted lists of leads for outreach campaigns. The platform offers an extensive set of filtering options, allowing users to search for relevant leads based on various criteria.

• Multiple filters: Clearbit Enrichment provides a wide range of filters to narrow down prospects, including filters by field or page, timeframe, and channel. Users can also apply additional filters such as companies in a target market, companies matching intent criteria, companies in their CRM, and newly visiting companies.
• Integration with HubSpot: As Clearbit is owned by HubSpot, it offers seamless integration with HubSpot's CRM. Users can leverage the same filtering features available in HubSpot and enrich their existing HubSpot contact lists using Clearbit's data.
• Creating multiple lists: Users can create and manage multiple prospect lists within the platform, enabling them to segment their leads based on different criteria or campaign objectives.
• Export functionality: Clearbit Enrichment allows users to export their prospect lists for use in other tools or platforms, providing flexibility in their outreach efforts.
• Third-party integration for email outreach: While Clearbit Enrichment excels at building targeted prospect lists, it requires integration with third-party tools to send outreach emails to the leads generated within the platform.

Hunter.io provides a range of pricing options to cater to users with different requirements and budgets. The pricing model is based on a monthly or yearly subscription, with the option to save 30% by opting for an annual plan. Users can choose from four main plans: Free, Starter, Growth, and Business.

• Free Plan: The free plan is available at no cost and includes 25 monthly searches and 50 monthly verifications. However, it does not include access to the full Domain Search results or CSV exports.
• Starter Plan: Priced at $34/month or $408/year, the Starter plan offers 500 monthly searches, 1,000 monthly verifications, and supports up to 3 connected email accounts.
• Growth Plan: At $104/month or $1,248/year, the Growth plan includes 5,000 monthly searches, 10,000 monthly verifications, and allows up to 10 connected email accounts.
• Business Plan: The most comprehensive plan, priced at $349/month or $4,188/year, offers 50,000 monthly searches, 100,000 monthly verifications, and supports up to 20 connected email accounts.

All paid plans come with a 14-day free trial, allowing users to test the features before committing to a subscription. The number of seats and usage limits vary depending on the chosen plan, with higher-tier plans offering more generous allowances and advanced features such as SMTP/IMAP accounts, email account rotation, and attachments & images in emails.

To get pricing information for Clearbit, you need to get in touch with their sales team. The website does not provide specific pricing details, subscription tiers, or information about a free trial.

Key points about Clearbit's pricing model:

• Contact sales: Pricing specifics are not publicly listed, requiring potential customers to contact Clearbit's sales team directly.
• Lack of transparency: The absence of pricing information on the website may indicate that plans are customized based on each client's needs and scale.
• Enterprise focus: The need to communicate with sales to obtain pricing suggests an enterprise-level focus and potentially higher costs.