Clearbit vs Rocketreach: Sales Intelligence Tools (2024)

Clearbit's Enrichment feature provides a wealth of data points on companies, going beyond standard information to deliver insights that can help inform sales and marketing efforts. By entering a company's domain, users can access a variety of data, including:

• Basic company information: Name, description, type, sector, and industry group
• Firmographic data: Employee count, estimated annual revenue, location, phone numbers
• Technology stack: Identifies technologies used by the company, such as CRMs, marketing automation platforms, and more
• Social media profiles: Links to the company's presence on LinkedIn, Facebook, Twitter, and other platforms

One unique aspect of Clearbit's data is that it is updated in real-time, ensuring that users have access to the most current information available. This is particularly valuable for fast-moving industries where company details can change rapidly.

While Clearbit's Enrichment feature does not include some of the more advanced data points offered by other platforms, such as buyer intent or funding rounds, it does provide a solid foundation of company information that can be used to support a variety of business use cases. The real-time nature of the data, combined with the ability to access it through a simple domain search, makes Clearbit a powerful tool for sales and marketing teams looking to gain a deeper understanding of their target accounts.

Rocketreach offers a wide range of data points to enrich lead profiles, going beyond standard information like email addresses and phone numbers. In addition to basic contact details, the platform provides valuable insights to help sales teams better understand and engage with their prospects.

• Intent Data: Rocketreach gathers intent data from multiple sources, including websites, newsletters, event attendance, and brand community engagement. This information helps identify leads who are actively researching solutions or showing interest in specific products or services.
• Firmographics and Technographics: The platform provides detailed company information, such as industry, revenue, number of employees, and years of experience. It also offers technographic data, revealing the technologies and tools used by the company.
• Hiring Data: Rocketreach tracks hiring trends and job postings, which can indicate a company's growth, expansion plans, or potential needs for new solutions.
• Public Filings and PR: The platform collects data from public filings and press releases, offering insights into a company's financial health, partnerships, and major announcements that could impact their purchasing decisions.

Clearbit offers seamless integrations with popular CRM and marketing automation platforms, making it easy to enrich your leads, contacts, and accounts with high-quality B2B data. The integrations are simple to set up and manage, allowing you to quickly connect your tech stack and start leveraging Clearbit's data.

• Salesforce integration: Clearbit syncs with Salesforce to enrich and update your leads, contacts, and accounts. The integration is authenticated and managed directly within the Clearbit dashboard.
• HubSpot integration: With the HubSpot integration, you can manage and sync Clearbit data without leaving your HubSpot interface. This integration streamlines your data enrichment workflow.
• Marketo integration: Clearbit offers a native Marketo integration that allows you to connect the two platforms in just a few clicks.
• Pardot integration: The Pardot integration enables you to access Clearbit's enrichment capabilities directly from the Pardot interface.
• Form shortening: Clearbit's form shortening feature uses real-time data enrichment to increase form conversion by reducing the number of fields required.

By offering integrations with these widely-used platforms, Clearbit makes it simple to incorporate their powerful data enrichment into your existing sales and marketing workflows. The ease of setup and the breadth of integration options are notable strengths of Clearbit's enrichment capabilities.

RocketReach offers native integrations with a variety of popular sales and marketing platforms, making it easy to view and use enriched contact data across your tech stack. The integrations are simple to set up, allowing you to quickly connect RocketReach to the tools you use every day.

• CRM Integrations: RocketReach integrates with leading CRMs like Salesforce, HubSpot, and Salesloft, enabling you to access enriched prospect data directly within your CRM.
• Outreach Integration: The Outreach integration allows you to easily import RocketReach contact data into your sequences and workflows.
• Zapier Integration: With the Zapier integration, you can connect RocketReach to over 1,000 apps to automate data syncing and streamline your workflows.
• Bullhorn Integration: RocketReach also integrates with Bullhorn, a popular CRM and applicant tracking system for the staffing and recruiting industry.

Clearbit takes pride in providing high-quality, accurate data for their customers. The company strives to have the freshest, most accurate data in B2B and continuously improves their data set and machine learning algorithms to position themselves as an industry leader.

Key aspects of Clearbit's data quality and accuracy:

• Email deliverability: Clearbit boasts a 94% email deliverability rate, ensuring that the vast majority of emails reach their intended recipients.
• Frequent updates: Companies and contacts are constantly changing. To combat this, Clearbit proactively rebuilds every single record every 30 days to ensure the data remains up-to-date and valid.
• Expanding database: Clearbit will be registering 30,000 new companies, moving 60,000 companies to new addresses, and providing 122,400 executives with new job titles every 30 days to keep their database fresh and relevant.
• Proven industry leader: Over the past six years, continuous improvements to Clearbit's data set and machine learning algorithms have positioned them as the proven industry leader in data quality, now powering the world's fastest-growing B2B companies.

RocketReach prides itself on providing highly accurate and reliable data to its users. The platform leverages a wide range of data sources to ensure the most up-to-date information is available.

• Extensive data coverage: RocketReach boasts access to contact data for over 400 million professionals and coverage for more than 20 million companies worldwide.
• Continuous updates: The platform refreshes over 85 million profiles every month, ensuring that the data remains current and relevant.
• High accuracy rates: RocketReach claims to deliver 95% accuracy for a grade verified email addresses.
• Multiple data sources: The platform gathers data from various sources, including branded content, firmographics, technographics, hiring data, websites, newsletters, and event attendance.
• Verification process: Email addresses and phone numbers are verified through multiple tests, with verified contact data clearly indicated by green icons.

By leveraging a diverse range of data sources and maintaining a rigorous verification process, RocketReach aims to provide its users with the most accurate and reliable data to support their sales and marketing efforts.

Clearbit's Enrichment Prospector is a powerful tool for building targeted lists of leads. It offers a wide range of filters to help narrow down your search and find the most relevant contacts and companies.

• Advanced filtering options: Clearbit provides an extensive set of filters, including fields like company size, industry, location, technology used, and more. This allows for highly targeted prospecting.
• Integration with HubSpot: As Clearbit is owned by HubSpot, it seamlessly integrates with HubSpot's CRM. You can use Clearbit to enrich your existing HubSpot contact lists with additional data points.
• Multiple list creation: With Clearbit, you can create and manage multiple lead lists. This is useful for segmenting your prospects based on different criteria or campaigns.
• Data export: Once you've built your targeted list, you can easily export the data for use in your outreach campaigns. However, Clearbit does require a third-party integration to actually send emails.

While Clearbit's Enrichment Prospector offers robust functionality, it's important to note that it is primarily a data enrichment and list building tool. To execute email campaigns, you'll need to use it in conjunction with another platform.

RocketReach offers a powerful prospecting tool that enables us to build targeted lists of leads for outreach campaigns. With an intuitive interface and a wide range of search filters, we can quickly identify and export the most relevant contacts and companies.

• Customizable search filters: RocketReach provides an extensive set of filters to narrow down our search, including location, occupation, role, skills, years of experience, employer, company name, intent, employee count, revenue, industry, and more. This allows us to create highly targeted lists based on our ideal customer profile.
• Saved searches: We can save our frequently used search criteria for quick access in the future, streamlining our prospecting workflow.
• Data export: Once we have identified the relevant leads, RocketReach allows us to easily export the data for use in our outreach campaigns. We can also leverage their API to integrate the data into our existing systems and workflows.

By utilizing RocketReach's prospecting capabilities, we can efficiently build high-quality lead lists, enabling us to focus our outreach efforts on the most promising prospects and maximize our chances of success.

Clearbit does not provide transparent pricing information on their website. To obtain pricing details, potential customers must get in touch with a sales representative.

Key points about Clearbit's pricing model:

• Contact sales for pricing: Pricing is not publicly listed and requires contacting the Clearbit sales team.
• Lack of self-serve options: There does not appear to be a self-service option to sign up and purchase Clearbit products.
• No free trial mentioned: The pricing page does not indicate if a free trial is available for any of the products.

RocketReach provides a straightforward pricing model with monthly and annual subscription options for both individuals and teams. The plans are differentiated by the number of lookups per user, ranging from 80 to 500, and the inclusion of additional features like mobile numbers, company search, and API access.

Key aspects of RocketReach's pricing:

• No free trial: RocketReach does not offer a free trial period for any of its plans.
• Usage-based pricing: Plans are priced based on the number of lookups per user, with higher-tier plans providing more lookups.
• Annual discount: Customers can save up to 51% by choosing an annual billing option.
• Feature differentiation: Higher-tier plans include additional features such as mobile numbers, company search, and API access.
• Self-service: Customers can select and purchase plans directly from the website without the need to contact a sales representative.