What to Post on LinkedIn: Content Ideas You'll Love

1. Curate High-Quality, Relevant Articles

Regularly share articles from reputable industry publications and thought leaders. Add your own commentary to provide additional insights and context for your audience. For example, if you're in the marketing industry, you could share a recent report on social media trends along with your key takeaways. Use tools like sales prospecting tools to find the best content.

2. Highlight Important Research and Data

When new research or data is released that's relevant to your industry, be one of the first to share it on LinkedIn. Summarize the key findings and explain why they matter to your followers. You could even create an eye-catching infographic to make the data more digestible.

3. Cover Major Industry Events and Conferences

If there's a big conference or event happening in your industry, keep your followers updated with live coverage, key takeaways, and speaker highlights. For example, if you attend a major tech conference, you could share photos and quotes from the keynote presentations.

By consistently sharing valuable industry news and insights, you'll keep your LinkedIn followers engaged and position your brand as a go-to resource. Stay tuned for the next section, where we'll cover LinkedIn's native content formats and how to leverage them effectively.

1. Publish Thought-Provoking Articles

LinkedIn articles provide a platform to showcase your expertise and share valuable insights with your network. When planning your article content, focus on topics that align with your brand and target audience's interests. Aim to publish articles consistently, such as weekly or bi-weekly, to keep your followers engaged.

2. Create Engaging Videos

Video content performs exceptionally well on LinkedIn, with users 20x more likely to share videos than any other type of post. When creating videos for LinkedIn, keep them concise (under 2 minutes), use captions for silent viewing, and grab attention with a strong hook in the first few seconds. Experiment with different video formats like interviews, tutorials, and behind-the-scenes footage.

3. Use Polls to Drive Interaction

LinkedIn polls are a simple yet effective way to encourage interaction and gather valuable insights from your network. Use polls to ask for opinions on industry topics, feedback on your content, or preferences for future offerings. Keep the questions clear and concise, and share the results with your followers to keep the conversation going.

4. Share Informative Documents

LinkedIn's document feature allows you to upload PDFs, PowerPoint presentations, and Word documents directly to your feed. Use this feature to share in-depth guides, case studies, or research reports that provide value to your audience. Be sure to include a compelling headline and description to entice followers to download and read your document.

Save time and gather valuable data by using the LinkedIn Profile Data Playbook. This tool automates data extraction from LinkedIn, letting you focus on your creative content efforts.

By leveraging LinkedIn's native content formats, you can create a dynamic and engaging presence on the platform. Stay tuned for the next section, where we'll explore how to connect LinkedIn data and showcase your company culture and job opportunities on LinkedIn.

1. Highlight Team Events and Celebrations

Posting about team events, whether virtual or in-person, shows that your company values employee bonding and collaboration. Share photos and videos from team-building activities, holiday celebrations, or company milestones. For example, if your marketing team completed a major product launch, share a group photo and congratulate them on their hard work.

Highlighting these events not only boosts employee morale but also gives potential candidates a sense of your company's fun and inclusive atmosphere.

2. Spotlight Employee Stories and Achievements

Featuring employee spotlights is an excellent way to recognize your team members while giving insights into your company culture. Share stories about employees' career journeys, passions, and accomplishments. You can also highlight employees who embody your company's values or have gone above and beyond in their roles.

These spotlights not only make your employees feel valued but also showcase the diverse talents and backgrounds within your organization, which can attract like-minded candidates.

3. Share Behind-the-Scenes Content

Give your LinkedIn followers a peek behind the curtain by sharing behind-the-scenes content. This could include photos or videos of your office space, company events, or employees in action. Showing the human side of your company helps build authenticity and trust with your audience.

For example, if your company recently moved to a new office, share a video tour and highlight the unique features and amenities that reflect your company culture.

4. Post Job Opportunities with Culture in Mind

When posting job opportunities on LinkedIn, don't just focus on the role requirements and qualifications. Incorporate information about your company culture and values to attract candidates who align with your mission and vision. Highlight benefits, perks, and initiatives that demonstrate your commitment to employee well-being and growth. Learn more about how to connect LinkedIn effectively to maximize your outreach efforts.

In your job descriptions, use language and tone that reflect your company's personality and culture. This will help candidates self-select and ensure a better fit for both parties.

By showcasing your company culture on LinkedIn, you can attract top talent, engage current employees, and build a strong employer brand. Encourage your employees to share and engage with company content to further amplify your reach and credibility.

Stay tuned for our next section, where we'll explore how to engage with your LinkedIn network to build relationships and expand your reach. Thanks for sticking with us this far - we promise the next part will be just as informative (and maybe even a little more fun)!

1. Comment Thoughtfully on Connections' Posts

One of the simplest ways to engage on LinkedIn is by commenting on your connections' posts. However, generic comments like "Great post!" won't cut it. Instead, take the time to read the content and provide thoughtful, valuable insights that add to the conversation.

For example, if a connection shares an article about a new industry trend, share your perspective on how this trend might impact businesses in your sector. By demonstrating your expertise and willingness to engage, you'll build credibility and strengthen relationships with your connections.

2. Tag Relevant Connections in Your Posts

When sharing content on LinkedIn, consider tagging relevant connections who might find it interesting or valuable. This not only helps your content reach a wider audience but also shows your connections that you value their input and expertise.

For instance, if you're sharing a case study about a successful project, tag the team members or clients involved. This gives them well-deserved recognition and encourages them to engage with and share your content.

3. Send Personalized Messages to Connections

While commenting and tagging are great ways to engage publicly, don't underestimate the power of personalized, one-on-one communication. When you come across a particularly insightful post from a connection, consider sending them a direct message to continue the conversation.

In your message, mention what you found valuable about their content and ask a thoughtful question to keep the discussion going. This personal touch can go a long way in building strong relationships with your LinkedIn connections.

4. Engage with Influencer Content in Your Industry

Engaging with influencer content is a fantastic way to get noticed and build relationships with thought leaders in your industry. When you consistently provide valuable comments on an influencer's posts, they're more likely to take notice and potentially even engage with your content in return.

Moreover, by actively participating in discussions on influencer content, you can showcase your expertise to a wider audience and potentially gain new followers and connections who are interested in your insights.

Boost your LinkedIn engagement and save time by using Bardeen to enrich LinkedIn profile information in Google Sheets. Automate data updating to focus more on meaningful interactions and less on manual tasks.

By implementing these engagement strategies consistently, you can effectively expand your reach, build meaningful relationships, and establish yourself as a thought leader on LinkedIn. Remember, engagement is a two-way street – the more you give, the more you'll get in return.

Phew, that was a lot of information to take in! Thanks for sticking with us – we promise the effort you put into engaging on LinkedIn will pay off in spades. Stay tuned for our final thoughts on mastering LinkedIn content creation.