How to Stop Klaviyo Emails Going to Junk: 6 Steps

Tired of your Klaviyo emails landing in the dreaded junk folder? You're not alone. Over 20% of legitimate marketing emails end up in spam, costing businesses valuable revenue. But fear not! This step-by-step guide will show you how to boost your email deliverability and keep your messages out of the spam abyss.

We'll cover both manual techniques and new AI-powered automation tools to save you time and headaches. Get ready to master the art of hitting the inbox and engaging your subscribers like never before. Let's dive in!

Improving Email Deliverability in Klaviyo

Email deliverability is a crucial factor in the success of your Klaviyo email marketing campaigns. It refers to the ability of your emails to reach your subscribers' inboxes instead of landing in their spam or junk folders. To ensure your Klaviyo emails aren't going to junk, it's important to understand key deliverability concepts and implement best practices.

1. Understand the Difference Between Delivery and Deliverability

Email delivery means your email was successfully sent to the recipient's server. Deliverability refers to where the email is placed - the inbox, spam folder, or if it's blocked. Your goal is to have emails delivered to the inbox.

2. Monitor Key Deliverability Metrics

Keep a close eye on important metrics in Klaviyo such as:

• Open rates: % of delivered emails opened by recipients
• Click rates: % of delivered emails clicked by recipients
• Bounce rates: % of sent emails that couldn't be delivered
• Unsubscribe rates: % of recipients who opt-out of your emails
• Spam complaint rates: % of recipients marking your emails as spam

Monitoring these over time helps gauge the health of your email program and spot potential deliverability issues early. Using AI-powered email management can also aid in organizing and improving response rates.

3. Maintain a Good Sender Reputation

Inbox providers use your sender reputation to determine if your emails are trustworthy and should reach the inbox. Factors that impact sender reputation include:

• Consistently sending to engaged subscribers
• Keeping complaint rates low
• Having a low number of invalid email addresses on your list
• Subscribers positively engaging with your emails (opens, clicks, etc)

Klaviyo provides tools to help monitor your reputation and identify areas for improvement to keep your sender reputation positive.

In summary, understanding email deliverability, monitoring the right metrics, and maintaining a good sending reputation are key to keeping your Klaviyo emails out of the junk folder. In the next section, we'll dive into email list management best practices to further improve deliverability.

Email List Management Best Practices in Klaviyo

Proper email list management is crucial for stopping Klaviyo emails from going to junk. This involves building an engaged list of opt-in subscribers, segmenting your list to target active contacts, regularly cleaning your list to remove inactive subscribers, and using double opt-in and preference management to maintain list quality. Following these best practices will help you avoid the spam folder and get your Klaviyo emails delivered to the inbox.

1. Build an Engaged Opt-In Email List

The foundation of email deliverability is an engaged list of subscribers who have actively opted in to receive your emails. Avoid purchasing email lists, as they are full of invalid addresses and unengaged contacts that will hurt your sender reputation.

Focus on growing your list organically through sign-up forms on your website, at events, and through other permission-based methods. Make sure your sign-up process sets clear expectations about what type of emails subscribers will receive.

2. Segment Your Klaviyo Email List

Not all subscribers are equally engaged with your emails. Segmenting your Klaviyo list allows you to identify and target your most active subscribers while suppressing inactive contacts.

Use Klaviyo's segmentation tools to create segments based on email engagement, such as opens and clicks within the last 30-90 days. Target your most engaged segments with your best content and offers. At the same time, suppress inactive segments from your regular sends to avoid damaging your sender reputation.

3. Regularly Clean Your Email List

Even with proper list building and segmentation, your email list will naturally degrade over time as subscribers become inactive. That's why regular list cleaning is an essential deliverability best practice.

Every quarter, identify subscribers who haven't opened or clicked an email in the last 6-12 months. Try a winback campaign to re-engage them, and if they remain inactive, remove them from your list. This will keep your engagement rates high and maintain a positive sending reputation.

4. Use Double Opt-In and Preference Management

Two key tactics to maintain email list quality and prevent unsubscribes are double opt-in and preference management.

With double opt-in, new subscribers must confirm their email address before being added to your active list. This prevents fake or misspelled addresses from getting on your list. Preference management allows subscribers to control the type and frequency of emails they receive, rather than unsubscribing entirely.

Together, these two strategies keep your list clean and give subscribers control, reducing unsubscribes and complaints.

Want to save time and avoid manual tasks? Automated lead management can keep your email list organized and high-quality. Try Bardeen today to make your work easier.

The key to avoiding the spam folder is building and maintaining an engaged, high-quality email list using the tactics covered here. Thanks for sticking with us this far - you're well on your way to becoming a Klaviyo deliverability master! Just don't celebrate too hard and accidentally add any typos to your subject lines.

Conclusions

Stopping Klaviyo emails from going to junk is crucial for successful email marketing campaigns and maintaining customer engagement. This guide covered:

• Understanding email deliverability, key metrics to track, and how to maintain a good sender reputation
• Building an engaged email list, segmenting subscribers, cleaning your list regularly, and using double opt-in and preference management

Don't let your Klaviyo emails get lost in the spam folder - master these techniques or risk losing out on sales and customer loyalty! Explore how to build prospect lists effectively to boost your campaigns.