How to Set Up Abandoned Cart Email in Klaviyo: Guide

Are you losing potential sales due to abandoned carts? With an average of 69.82% of online shopping carts being abandoned, setting up abandoned cart emails in Klaviyo is crucial for recovering lost revenue. In this step-by-step guide, you'll learn how to create an effective abandoned cart flow that converts, from understanding key metrics to crafting compelling email content. Plus, discover how AI agents like Bardeen can automate the process and save you time. Get ready to boost your sales and keep customers coming back!

Understanding Abandoned Cart Emails in Klaviyo

Abandoned cart emails are automated messages sent to customers who add items to their online shopping cart but leave without completing the purchase. These emails play a crucial role in recovering lost sales and boosting your ecommerce revenue.

Here's what you need to know about abandoned cart emails in Klaviyo:

They're triggered by customer behavior

When a shopper starts the checkout process but doesn't finish, Klaviyo tracks this event and triggers an abandoned cart email sequence. This allows you to reach out to the customer while their interest is still high.

You can personalize the content

Klaviyo's dynamic content blocks let you include details about the specific products left in the cart, such as images, titles, quantities, and prices. Personalizing your emails this way reminds the customer what they're missing out on.

Timing is key

Sending your first abandoned cart email within a few hours strikes a balance between giving the customer time to return on their own and reminding them before they forget. Follow-up emails can be spaced out over the next day or two.

 Incentives can help

Offering a discount code or free shipping in your abandoned cart emails can provide the extra push some customers need to complete their purchase. Just be strategic about when and how you use incentives to avoid training customers to expect them every time.

By setting up abandoned cart emails in Klaviyo, you can effectively recover lost sales and build stronger customer relationships. In the next section, we'll walk you through the steps to create your own abandoned cart flow. For more tips on automating sales prospecting, stay tuned.

Step-by-Step Guide to Creating an Abandoned Cart Flow in Klaviyo

Setting up an abandoned cart flow in Klaviyo is essential for recovering lost sales and maximizing your ecommerce revenue. By sending targeted emails to shoppers who leave items in their cart, you can bring them back to complete their purchase.

Here's a step-by-step walkthrough of creating your Klaviyo abandoned cart flow:

1. Choose your flow's trigger

Start by selecting the metric that will trigger your flow, such as Started Checkout or Added to Cart. This determines when a customer enters the flow based on their behavior.

For example, if you choose Started Checkout, the flow will trigger when someone begins the checkout process but doesn't complete their order.

2. Configure your flow's filters and splits

Next, use trigger splits, conditional splits, and filters to customize your flow's logic. These allow you to create different paths based on factors like cart value or customer's purchase history.

A common use case is splitting out first-time buyers to offer them a special discount in the abandoned cart emails. You can also filter out customers who completed their purchase after initially abandoning.

3. Determine your email timing and delays

Timing is key for an effective abandoned cart flow. We recommend sending the first email 1-4 hours after abandonment, followed by 1-2 more emails spaced out over the next 24-48 hours.

Use time delays between each email to give the customer a chance to return on their own before receiving another reminder. You can A/B test different timings to optimize for your audience.

4. Craft compelling email content

When designing your abandoned cart emails, include the essential elements:

• Eye-catching, on-brand email templates
• Personalized subject lines with the abandoned product name
• Dynamic content blocks displaying the abandoned product info
• Strong calls-to-action like "Complete My Purchase"
• Customer service info for any questions or concerns

Consider offering a discount code or free shipping in the final email for an extra conversion boost. Compelling copy and product images remind the customer why they should finish checking out.

By following these steps and best practices, you'll have an abandoned cart flow that effectively recovers lost sales and drives more revenue for your ecommerce store. Thanks for sticking with us this far into the guide - we know you're well on your way to becoming an abandoned cart email pro!

Use Bardeen's follow-up automation to save time and keep your outreach consistent. Focus on what matters by letting Bardeen handle the repetitive tasks.

Conclusions

Setting up abandoned cart emails in Klaviyo is crucial for recovering lost revenue and engaging customers who showed purchase intent. This guide covered:

• The importance of abandoned cart emails and key metrics to track
• Step-by-step instructions for creating an effective abandoned cart flow in Klaviyo

By implementing these strategies, you'll be well on your way to turning abandoned carts into completed sales. Don't let potential revenue slip away - automate sales prospecting and become an abandoned cart email pro today!