How Much Does Klaviyo Cost? A Complete Pricing Guide

1. Active Profiles: The Foundation of Pricing

In Klaviyo, an "active profile" refers to any contact that can be emailed. This includes subscribers and profiles added through general engagement. The more active profiles you have, the higher your monthly cost will be.

For example, if you have 5,000 active profiles, your base plan would start at a higher price point compared to a business with only 1,000 active profiles. Understanding the difference between cold leads and warm leads can help you optimize your active profiles.

2. Pricing Tiers: From Free to Enterprise

Klaviyo offers a range of pricing tiers to accommodate businesses of different sizes and needs:

• Free: Perfect for getting started and trying out the platform
• Email: A simple solution for email marketing that scales with your business
• Email and SMS: Reach customers through both email and SMS for maximum impact
• Enterprise: Custom plans for large-scale businesses with advanced requirements

As your business grows and your marketing needs evolve, you can easily upgrade to a higher tier to access more features and higher sending limits. Many businesses use lead enrichment automation to manage contacts effectively.

3. SMS Credits: An Additional Cost to Consider

If you plan to use Klaviyo's SMS marketing features, keep in mind that SMS credits are an additional cost on top of your base plan. The price per SMS varies depending on the country and the volume of messages sent.

Klaviyo provides a credit-based system for SMS, where each message consumes a certain number of credits. It's essential to factor in these additional costs when budgeting for your marketing efforts. Using tools like prospect list building can help maximize your SMS marketing strategy.

Klaviyo's pricing model is designed to scale with your business, offering flexibility and transparency. By understanding the key components of active profiles, pricing tiers, and SMS credits, you can make informed decisions about which plan best suits your needs and budget.

In the next section, we'll explore the features and benefits included in each pricing tier, helping you determine which plan is the right fit for your business.

1. Email Marketing Plans Based on Contact Count

Klaviyo's email marketing plans are priced according to the number of contacts in your database. As your subscriber list grows, you can seamlessly upgrade to a plan that accommodates your expanding audience.

For instance, if you have 1,000 contacts, your monthly cost would start at around $30. This allows you to send targeted campaigns, automated flows, and personalized communications to engage your customers effectively.

2. Understanding Klaviyo's SMS Pricing Structure

In addition to email, Klaviyo offers SMS marketing capabilities to help you reach customers directly on their mobile devices. Klaviyo uses a credit-based system for SMS, where each message consumes a certain number of credits.

The price per SMS varies depending on the recipient's country, with US-based messages typically costing around $0.01 to $0.03 per message. As you purchase more credits, you can benefit from volume discounts, making your SMS marketing more cost-effective.

3. Exploring Klaviyo's Add-Ons: Reviews and CDP

Klaviyo offers additional features like Reviews and a Customer Data Platform (CDP) to enhance your marketing efforts. The Reviews add-on allows you to collect and showcase customer reviews, boosting social proof and credibility.

Klaviyo's CDP enables you to unify and activate customer data from various sources, providing a comprehensive view of your audience. These add-ons are priced separately, allowing you to customize your Klaviyo experience based on your specific needs.

4. Comparing Klaviyo's Pricing to Competitors

When evaluating Klaviyo's pricing, it's essential to consider how it stacks up against competitors like Mailchimp, Hubspot, and Constant Contact. While Klaviyo may have higher starting costs, it offers advanced segmentation, automation, and analytics capabilities designed specifically for e-commerce businesses.

Klaviyo's pricing model is based on the number of contacts and email/SMS sends, providing flexibility and scalability as your business grows. In contrast, some competitors may have limitations on features or require additional costs for certain functionalities.

Klaviyo's pricing is designed to provide value for e-commerce businesses looking to leverage advanced marketing automation and personalization. By comparing features, pricing structures, and overall ROI, you can determine if Klaviyo is the right fit for your business.

Klaviyo's core features, including email marketing, SMS, reviews, and CDP, work together to create a powerful marketing ecosystem. By understanding the pricing nuances and comparing them to alternatives, you can make an informed decision and invest in sales prospecting tools that will drive growth for your brand.

Looking to save time on tasks like email and SMS marketing? Try Bardeen for powerful automation and streamline your efforts across different platforms.

Thanks for sticking with us through this in-depth exploration of Klaviyo's pricing! We know it's a lot to digest, but trust us, your dedication will pay off when you're crushing those marketing goals. 💪